Mahoyo.com is a Swedish select shop that was launched by Farah Yusuf, MyNa and Pia Do in may 2008. The concept behind Mahoyo is to sell a lifestyle that puts the individual in focus. The clothing is mainly influenced by hip-hop and sports culture, where we want to convey a mix of streetwear and high fashion.

In a world where the big fashion companies dominates and sets the trends, our ambition is to offer our customers the feeling of being unique. We want the customers/ the individuals to be the trendsetters and follow their own path when it comes to style etc. Therefore it's very important for us to constantly look for brands that are not represented in too many stores, and to keep it as unique as possible, we try to keep each piece you find at Mahoyo.com very limited.